The Lucre Group has been appointed by HolidayPirates to handle its UK PR and campaign strategies.
Based in Berlin, HolidayPirates has used social media to drive its success in mainland Europe. It’s hoping this can be emulated in the UK.
“We are delighted to be working with HolidayPirates, helping them to gain continued traction and success across the UK,” stated Sophie Spyropoulos, Co-founder and Director of The Lucre Group.
“Lucre pride themselves on being specialists amongst the travel industry, and we are thrilled to be able to work with HolidayPirates, who are clear innovators when it comes to combining technology and travel. We can’t wait to get stuck into even more exciting projects with the team throughout 2023.”
The Leeds-based agency’s role will be to run a press office and carry out campaign activations to show the firm is a “travel deal specialist” and an industry leader.
“The agency has very much become an extension of our team, helping to drive exposure for the brand within the UK market – we can’t wait to continue these great results into the new year,” added Dave Kunzlik, Brand and Communications Manager at Holiday Pirates.
