Fox Agency has recruited former Hotwire Associate Director, Lottie West, as its new Head of Global PR.
West has previously worked at TBWA\Auckland and integrated London agency, Phipps.
She’ll be heading up the Leeds agency’s PR department, based out of its London office.
“Fox Agency has seen impressive growth in the last twelve months, and I’m delighted to be joining this talented and ambitious team at such an exciting time in Fox’s journey,” she explained.
“There is a huge opportunity for PR in the integrated space – B2B clients are under increasing pressure to demonstrate ROI while also upholding reputation, maintaining awareness, and differentiating from the competition. PR offers the perfect complement to Fox Agency’s raft of other specialisms, and I am looking forward to working with the team to accelerate the growth of our integrated work.”
Al Fox, Director at Fox Agency added:
“We’re delighted to welcome Lottie to the agency, her experience and skillset will help put us on the map for integrated PR solutions. Lottie has sector expertise in cybersecurity, fintech, and electronics which is perfect for our PR client base, which has grown rapidly in 2022, and for our future new business growth.”
