Leeds-based Hub, has won a contract to supply creative and packaging work to food wholesaler, A.R.T. Confectionery.
The brief includes new product development, character development, product branding and the final packaging.
“When I first joined hub in November the relationship with A.R.T Confectionery had just begun,” explained CEO Rob Shaw.
“It’s been very rewarding for me to see the team here respond quickly to an exciting and creative brief which has seen new product brands come to life in the confectionery space. I’m looking forward to watching our packaging solutions grow in 2023, building on the existing capabilities of our internal teams.”
The company supplies products to high street and discount retailers including Poundland, Iceland and Home Bargains.
“We were looking for a creative agency with strong packaging experience to help us with a new contract to supply our range of sweets and gums,” said a spokesperson for A.R.T Confectionery.
“In our early interactions with the team at hub we knew we had found the right partner. They impressed us with their initial creative designs for a range of retail products as well as providing the reassurance that they knew how to execute these designs into final packaging solutions.”
