Manchester growth agency Six & Flow has won several projects with Canadian fundraising specialist Rafflebox.
Rafflebox technology helps charities and not-for-profits raise more funds for their causes through online and in-person raffles.
The online technology platform allows charities of any size to run online and in-person raffle programs with reduced administrative work. Rafflebox works as an extension of its clients’ fundraising teams and provides hands-on support, from guiding through the regulatory process to providing a designed, custom raffle webpage and full checkout flow for ticket purchasers.
The first project, which was won via a non-competitive pitch, included Six & Flow delivering a comprehensive data mapping workshop and HubSpot optimisation strategy. This project ensured that Rafflebox’s available data on HubSpot is fully maximised to drive sales and ensure that the Rafflebox customer process was optimized to make it seamless to run an online raffle.
The second and complementary element of the deal will see Six & Flow provide ongoing growth and inbound marketing support.
Historically, Rafflebox has relied primarily on organic inbound lead generation. However, as part of its ambitious expansion plans, the business is now pivoting its focus to a more proactive and tactical strategy which Six & Flow will help to drive.
Rich Wood, managing director of Six & Flow, said: “Rafflebox is a leader in its field so we are delighted to be working with them on multiple fronts. Our deep understanding of the Canadian consumer eco-system, coupled with our ability to unleash the potential of HubSpot will, I’m sure, be a game-changer and will help turbocharge Rafflebox’s reach.”
Simon Cusack, chief operating officer at Rafflebox, added: “We knew from the get-go that Six & Flow understood us and what we wanted to achieve. We are now looking forward to seeing the commercial value being added to our business from our engagement with them.”
