by
Chris Newbould
Liverpool Agency Zút is behind phone recycling company Mazuma Mobile’s latest TV campaign, which is airing now.
The team at Zút worked closely with the brand throughout the process, generating initial creative and storyboards before moving to shoot, and finally bringing their ‘Maz’ character to life through VFX and 3D character animation.
The first in a series of new adverts has a festive twist, highlighting Mazuma Mobile’s technology trade-in and online shop in the run up to Christmas.
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Zut creative director Matt Thompson, said: “The Mazuma team are extremely passionate about their brand and their ‘Maz’ character. In the early stages we put a lot of time and energy into developing ‘Maz’, working hard to bring out more personality and charm.
“When storyboarding we also stayed focused on the need to clearly highlight the range of tech Mazuma can recycle and I think we got the balance right in keeping things fun, playful and memorable. By working closely with Mazuma’s in-house team and understanding their needs for the year ahead, we were able to fully maximise the amount of content we could capture from one shoot, allowing us to create multiple TV commercials, with supporting artwork for digital assets.”
Suzanne Parker, head of brand marketing at Mazuma, added: “The Zút team worked hard to understand our brand in the early stages and were meticulous during production and post-production. The whole team at Mazuma are delighted with the end results.”
