Fox Agency has been appointed by GKN PM to deliver a launch campaign for its electric vehicles (EV) product.
GKN Powder Metallurgy is moving into manufacturing and supplying permanent magnets for the global EV market and has turned to the Leeds agency to deliver an integrated campaign across multiple regions.
“We needed an agile agency with the ability to scale and act as resource multiplier, with strong creative capabilities, and the expertise to deliver campaigns on a global scale,” explained Christiaan Klaus – Marketing Manager Europe for GKN Powder Metallurgy.
“Fox Agency, with their significant experience in our focus markets, have proven to be the ideal partner on this journey.”
Fox will work across research and strategy, proposition and creative, global PR and communications, web content, organic social, paid search and social, digital display and trade advertising.
GKN PM employs 5700 staff across 32 global locations.
