Morrisons is believed to have shortlisted 4 agencies for its creative account.
The contract has been held by Publicis.Poke for 7 years and the London agency is one of 4 expected to take part in the pitch process this week.
The other 3 are thought to be Leo Burnett, Abbott Mead Vickers BBDO and Pablo.
AAR is running the process.
Publicis.Poke, which was formed following the merger with Publicis London, Poke and Arc in 2019, is behind the Bradford-based supermarket’s current Farmer Christmas campaign.
