Auto Trader has joined forces with fellow Manchester company, Piing for a World Record quizzing attempt.
They’re hoping to take the title of Largest Online Quiz in the Guinness Book of World Records.
The attempt takes place next week, with up to 50k contestants from the across the UK competing to win over a hundred prizes.
Piing, which specialises in live-stream interactive gameshow technology, has been working with Auto Trader’s marketing team to to develop the quiz and campaign.
“We’ve worked with Auto Trader since 2020, providing employee engagement quizzes for their 1000+ staff, which have inspired their record-breaking brand engagement campaign,” explained Gareth Langley, CEO of Piing.
“Our Piing Quiiz technology allows us to host and engage mass audiences anywhere on the planet, enabling hundreds of thousands of players to compete, all from their phone, with no app, making it perfect for employee engagement, and brand engagement.
The game will include a live video broadcast of quiz presenters, Rory Reid, Auto Trader’s YouTube Director and Simon Hosannah, Client Director and Olympic Announcer.
“Having worked with Piing before, we have every faith in them and their technology to host this interactive quiz on a world record-breaking scale,” said Laura McNally, Auto Trader’s Consumer Marketing Director.
“Already the quiz registration numbers have been phenomenal and from a marketing perspective we’re excited to see the levels of consumer awareness and engagement that the quiz delivers.”
