Aldi is teasing its Christmas ad on social media ahead of its wider release later in the month.
The ad, which pays homage to the iconic 1998 Nike World Cup Advert, features Aldi favourite Kevin the Carrot, who has starred in Aldi’s Christmas campaigns for the last five years, and his wife Katie and kids, Baby Chantenay and Jasper, in an airport. But will they all make the flight?
Created by McCann, the 50-second spot shows Kevin and his family in the airport departure lounge, preparing for a Christmas trip to Paris. Kevin is reading a newspaper and expresses his disapproval over holding ‘a football tournament in December’. He screws up the newspaper then tosses it away, only for some familiar football characters to use it as a football for a kickabout.
Ronaldi passes the ball to ‘Messy’, who is inevitably creating a mess by knocking over cups of coffee as he dribbles with the ball. The ball gets passed from Messi to MmmBap to Roy Bean as Kevin tries to keep up. But his fitness isn’t exactly the best.
The game continues and we see Macaroony, Beth Swede and Marrowdona. Finally, the ball reaches our intrepid carrot. Kevin’s through on goal. This is his big chance, and fame, fortune, and gravy awaits.
