Twentysix has appointed 3 senior team members across its SEO, PR and data operations.
Maria Thorpe joins the Leeds agency as Head of Data Science, having previously been at the Department of Education. Leading its data science team, she will focus on data strategy, prediction, ML, AI, personalisation and dynamic decision making.
Moving from McCann Sebastian Dziubek, becomes the agency’s Head of SEO, while Abby White has been named Head of PR and Communications. White was previously Group Account Director at Finn and Amplification Director at Democracy.
“This is a new role within the business so I’m excited to work across our talented experience and performance teams,” explained White.
“My role will integrate more brand led PR with the best-in-class digital expertise that already exists here. I’m a big believer that digital PR is modern PR, with better automated measurement! BUT, that doesn’t discount what more brand-led PR strategies can offer our clients by way of awareness, education and positive memorability.”
The Leeds agency has recently brought in Adam Powers as Chief Experience Officer and opened a new Manchester base.
“In the last six months, we’ve attracted real talent into our business. The addition of Abbey, Maria and Seb only further underlines this and ensures that we continue to partner our clients with senior-level experience as we go through one of the most challenging economic times that many of our clients have ever seen,” said twentysix CEO, Ryan Scott.
“These hires augment our established teams and further our demonstrable experience in supporting clients through volatile market conditions, which is super important right now.”
