Studio.co.uk’s has brought former Big Brother winner and TV personality Josie Gibson on board for its campaign in the run up to Christmas.
The campaign includes a series of £1,000 giveaways ahead of Christmas from the online value retail specialist, bolstering its 2022 ‘Get Christmas Ready’ marketing campaign with major media partnerships with ITV Daytime and commercial radio group Global.
The partnership with ITV includes a range of co-branded 30” TV adverts featuring Gibson and competitions that give viewers the chance to win £1,000 of Studio.co.uk vouchers in the run up to Christmas. Supporting the ITV collaboration is a campaign with Heart Radio, including sponsorship of Heart’s Christmas station.
The media partnerships and buying have been managed by MediaCom’s Manchester team.
Charlotte Beech, head of MediaCom Manchester’s creative systems division, said: “This is the third year that Studio has teamed up with ITV in the run up to Christmas, last year with a competition and creative campaign that featured Joe Swash.
“The early messaging and added-value competitions support research that many of Studio’s audience start their Christmas planning earlier each year and that spreading the cost of Christmas is important to them.
“Moreover, with the higher cost of living this year we know there are going to be different challenges around Christmas for our audience. The campaign encourages Studio customers to Get Christmas Ready, with great value products and by planning early to spread the cost – with some giveaways along the way to help spread some Christmas magic.”
Studio.co.uk’s marketing & ecommerce director, Chris Other added: “It’s great to have Josie on board with us for 2022 as she’s a familiar face to many and very easy to relate to. As well as the TV ads featuring Josie we will be promoting the brand across radio, email, digital, sponsorship and social with a range of different creative approaches.”
The creative brand TV ad, radio and digital assets have been produced by IMA Home, while MediaCom in partnership with ITV Daytime’s production team created the ITV partnership creative.
Jason Spencer, business development director at ITV, said: “Studio.co.uk creates value for their customers every day and this year’s ITV campaign builds on last year’s success to do just that. ITV Daytime, paired with Josie Gibson, offers the perfect platform for Studio to speak to their value-hunting audience this Christmas.”
