Digital marketing agency Mediaworks has appointed Hannah Elliott to lead its media planning and buying operations.
The appointment strengthens Mediaworks’ services, and helps to meet the growing demand from clients for an agency partner that offers fully integrated and optimised marketing solutions, from brand strategy through to aligned online and offline executions.
Hannah joins the agency with more than 17 years of broadcast and out of home experience with some of Scotland’s largest brands, managing multi-million-pound campaign budgets for clients across the public sector, education, retail and in tourism.
She will head up the media planning and buying division from Mediaworks’ Edinburgh base but will work with clients across the group’s locations in Leeds, Manchester and at its HQ in Newcastle.
Elliott will optimise omni-channel executions, and is already getting to work on its clients in the retail, finance and housing and construction sectors.
She said: “We’re growing our paid media efforts to offer a fully integrated online and offline proposition. Mediaworks’ proprietary IP is game-changing in the way we can now track customer journeys and insights. That intelligence is unrivalled in the years of experience I’ve had in media planning and buying. I’m excited about the opportunities that presents to our clients.”
Mediaworks, which counts the likes of Puma, Cath Kidston and Metro Bank among its client base, delivers a range of strategic services across SEO, PPC, web dev, brand, content and digital PR. The rapidly growing agency currently has 200 staff across its offices in Newcastle, Leeds, Edinburgh, Manchester, London and Dublin.
