Fashion, beauty and lifestyle agency Avant PR has been tasked by Hey Girls with the launch of its new book and animation around period education.
The agency will work on a media campaign around the launch promoting the book, It’s That Time Of The Month, and two animations which have been created with the intention of educating people of all ages, genders and backgrounds on the basics of menstruation, as well as providing extra information that teachers and parents can shy away from, helping to bridge the gap between education and home learning, at no extra cost.
Social enterprise Hey Girls, which provides free period products to people in need via its Buy One, Donate One donation scheme, is constantly breaking down barriers around period education. The brand firmly believes that everyone should have free access to sufficient education regardless of their background, and through its new resources, helps to stress that a period can look different for everybody. The campaign is the latest in a series of projects Avant has worked with Hey Girls on, with previous partnerships covering the brand’s Christmas campaign as well as product PR.
Founder and CEO of Avant PR, Ellen Kelly, said: “We’re really happy to be working with Hey Girls on this project – they are a brand with such strong and impressive values around period poverty and education, that have never been more relevant and topical than they are in the current climate. We look forward to shouting about the beautiful new book and animations to the national media.”
All the latest resources are available at HeyGirls.o.uk for free, with additional support provided for those who can’t access them online. The brand worked with students from Napier University, the Big Sister Project and Olivia Brinkley on the creation of the new book and animation.
Avant will work on the Hey Girls campaign alongside a host of retained clients across the lifestyle realm, including Cannacoffee, Nicky Clarke, KinKind and Face Junkie.
