Cheshire-based European holiday park specialist, Eurocamp, has secured a primetime deal with ITV to sponsor Gino D’Acampo’s brand new show, Gino’s Italy: Like Mamma Used to Make.
The show debuted last night, Sunday September 4, and will air every Sunday evening at 7.30pm for the next six weeks.
The show will take viewers on a tour of Italy, from Bologna to Florence, right through to Gino’s motherland of Naples, where the celebrity chef will learn about new local dishes from families and their matriarchs whilst sharing some of his tastiest family recipes.
The sponsorship is part of Eurocamp’s latest drive to challenge consumer perceptions and raise awareness among a wider holiday market. The brand will use the deal to showcase some of Eurocamp’s best Italian parcs in a stream of co-branded idents which will play during the show.
Ross Matthews, chief sales and marketing officer at Eurocamp said: “This ITV sponsorship deal is part of a significant investment for Eurocamp in its drive to raise awareness of the brand amongst a wider holiday market. Gino D’Acampo is a well loved TV personality and with his love for food and travel, and light hearted humour, we think he aligns perfectly with Eurocamp.”
Jason Spencer, business development director at ITV, added: “We are thrilled to welcome Eurocamp back to ITV with the sponsorship of Gino’s Italy: Like Mama Used to Make. Gino is a very familiar face on ITV and this series will really bring both brands together.”
Founded nearly 50 years ago, and based in Northwich, Eurocamp offers a choice of self-catering holiday homes and lodges on over 145 premium quality holiday parks across 10 European countries. There are 29 Eurocamp parks in Italy, covering Lake Garda and the Venetian Riviera down to Tuscany, Lazio and Campania.
