Swish Fibre has launched a new Yorkshire subsidiary as it seeks to grow its operations nationwide.
The company has been adding to its South of England operations, with the acquisition of Essex-based People’s Fibre late last year, but this is its first step into the North of England.
“The launch of Swish Fibre Yorkshire is a key milestone for us as we look to expand our footprint across the UK and drive an increase in market share through both organic and inorganic growth,” said Brice Yharrassarry, CEO of Swish Fibre.
Swish Fibre is part of Fern Trading, an Octopus-managed operation, which has committed £1bn to the fibre broadband sector.
The Yorkshire subsidiary will be headed up by Bob Snowden:
“I’m delighted to have joined the Swish family and to deliver such a brilliant brand and service to the people of my home county. My team’s vast experience on the ground here will perfectly complement Swish Fibre’s industry-leading infrastructure as we look to rapidly build and deploy state-of-the-art Full Fibre networks in the region. We’re also incredibly honoured to bring new employment opportunities to Yorkshire”
Swish Fibre Yorkshire will commence in the North of the region across Boroughbridge, South Milford, Hillam and Sherburn in Elmet.
