Michael Italiano, the coach of McLaren’s Australian F1 star Daniel Ricciardo, has appointed Manchester-based K2L to manage his social media strategy and content planning.
Italiano, who is Ricciardo’s performance coach, also runs his own coaching platform, Mitrainr, which provides world class coaching and education around nutrition and physical performance.
K2L has been brought on to manage Italiano’s social media strategy and content planning, helping to grow his following and client base on an international scale. It will be responsible for the day-to-day management of his Instagram, Facebook, and TikTok channels. The team was specifically chosen for its experience in the sector with clients such as GoNutrition and US celebrity fitness coach Shaun T.
Italiano said: “After a competitive pitch process K2L were chosen for their experience in the performance sports sector. Their knowledge was impressive and their attitude and drive was unrivalled.”
