Manchester sports and esports creative success story, Ear to the Ground, has expanded its reach with the opening of an LA office and two senior hires.
The creative agency’s US offices, which will sit alongside its Manchester HQ and a second office in London, will service current global and US-based clients such as PlayStation, New Balance and Coca-Cola, as well as give the agency a US base to grow its client base and look ahead to major forthcoming events such as the North American men’s FIFA World Cup in 2026 and Los Angeles Olympics in 2028.
Olu Green has been appointed sport, culture and talent director North America, and Jessica Domain is senior influencer marketing manager North America. Both will be working across the agency’s major US based clients and will be collaborating closely with Ear to the Ground’s UK offices. The move comes as part of a major global business strategy from the creative agency, which holds ambitious plans to grow its US business to become 25 per cent of its European business by 2023.
Green has both client and brand-side experience with the likes of Beats by Dre, and Call of Duty, while Domain is a prolific gamer who started her career promoting a League of Legends forum and has managed high profile clients such as Tencent. The agency is still seeking to recruit a “culturally aware strategic creative director.”
Richard Adelsberg, CEO at Ear to the Ground, said: “Launching a US base has been a long-term plan of ours. With at least three major North American clients being serviced from the UK we believe the time is right to establish a permanent US footprint.
“Looking ahead, the FIFA Men’s World Cup 2026 and 2028 Olympics are big opportunities for us but I’m equally excited about the esports potential in such a vast, mature market. We’re confident our experience and our talented new hires will ensure we will be seen as one of the North America’s leading sports, esports and gaming agencies.”
