Manchester-based, brand-led design and digital agency BGN has created and launched a raft of new marketing collateral for food-tech startup, Growth Kitchen.
The agency won the project following a competitive pitch earlier this year and has delivered a new visual identity, website, investor deck, a suite of videos and well as key social assets.
Growth Kitchen currently operates a London-focussed smart, satellite kitchen network for restaurants that want to prioritise their delivery operations into strategic locations which complement their existing brick-and-mortar business. It does this by providing premium delivery kitchens and technology to help top food brands confidently scale and effectively operate across high-volume delivery locations.
Growth Kitchen has backing from a group of strategic investors led by PactVC, including senior food tech leaders from Deliveroo and HelloFresh, has become a trusted partner of leading restaurant brands, such as Tortilla, The Athenian, Popeyes and Kricket.
The core aim of the project was to position Growth Kitchen as the number one choice for ambitious restaurant brands focused on growth. A core element of the work has been to communicate Growth Kitchen’s standout data-led approach.
The BGN team centred the creative around the jagged edged tickets that kitchen staff receive for food delivery orders. It has been used as the basis for the new bespoke identity which has been implemented across the brand.
The new website also uses the ‘ticket’ theme and it now showcases some of the food brands that Growth Kitchen works with, including Tortilla, The Athenian and Kricket. BGN has also introduced clear calls to action for potential partners as well detailed company history, testimonials, location and news sections.
David Newton, creative director at BGN, said: “We are confident the new brand will add a competitive edge and deliver commercially. We always challenge the way our tech clients present themselves and this project was no different. Growth Kitchen’s new brand identity is symbolic of the change we impart on our partners.”
