Creative Content Works (CCW) claims to be the first creative production business in the UK to commit to net zero, following the launch of a brand new CSR program, promising a more sustainable future for the company and its clients.
CCW’s client’s can now opt into the sustainability scheme to jointly offset the entire carbon footprint of every project, including emissions generated by transport, man and machine power.
CCW has purchased of a seven-acre plot of land as part of the commitment, which will allow it to plant up to 5,000 trees as part of the initiative. With offices in the UK and Bulgaria, the commitment to continued sustainability spans both locations.
CCW’s business model is by its very nature more sustainable than traditional production methods. CGI and digital production account for 70 per cent of its business, and the company recently highlighted in a report the fact that CGI and digital production creates as much as 75 less carbon emissions in the buying journey alone compared to traditional photography and production.
James McVitie, MD of CCW, said: “We’re committed to ensuring the content we create and the processes we use are as sustainable and future proof as possible. The climate crisis isn’t a problem that’s going to hit us tomorrow. It’s a problem now. Our industry can no longer create content, films and advertising in the same manner as we have done before without regard for the future impact on the environment. CGI is an immediate environmental benefit compared with traditional production. It can also make a tangible difference to logistics-related carbon footprints. We hope to continue to increase our environmental responsibility over the coming years, leading the way with more industry-first initiatives.”
CCW is home to 75 creative professionals across its Manchester HQ and further bases in London and Sofia. Its roster of clients including John Lewis, JD Sports, The White Company, Next, Magnet, Dreams, and Funkin’ Cocktails.
