Sheffield-based The SEO Works has been appointed to manage Google Paid Search for leading photographic retailer Jessops.
The popular, almost-century-old photography brand received a second round of “significant” investment from Dragons Den entrepreneur Peter Jones’ PJ Investment Group in 2021. It initially approached the Sheffield-based agency for an audit of their Pay-Per-Click accounts to identify areas that could be restructured or improved.
Following the audit, Jessops selected The SEO Works as their Google Paid Search agency, tasking them with acting on the audit’s findings and more, including restructuring, optimising and developing their accounts.
As a leading high-street retailer, Jessops is aiming to further progress its digital presence and E-commerce capabilities through The SEO Works’ intricate and ROI-led approach.
Alex Hill, sales director at The SEO Works, said:“From the beginning, we understood and got behind [Jessops’] vision – this allowed us to provide a detailed audit, and lay out the best possible route to success. Being able to now bring that vision to life is a great opportunity for the team.”
The SEO Works specialises in SEO, PPC, Web and Paid Social advertising and has many clients within the eCommerce sector, including Decathlon, TJ Hughes, Denby, Rab, and Weldricks Pharmacy.
