Truth Creative has developed a new brand identity for Sinclair Pharma.
The Manchester agency was briefed to develop a new logo, typemark, as well as brand architecture guidelines, such as a colour palette and tone of voice.
“Sinclair is an ambitious global company which wants to continue growing its product range and reach in a competitive market,” explained Jo Scott, co-founder of Truth Creative.
“Building on Truth Creative’s extensive experience in the global healthcare aesthetics sector, we have provided Sinclair with an updated brand identity which matches its future goals.”
As Sinclair, the London-based subsidiary of Huadong Medicine Corporation hopes to grow its product portfolio.
The company specialises in “making people look naturally good and healthy for their age.” Its in-house infrastructure includes manufacturing and a network of distributors, which sell its products in 55 countries.
