McCann Leeds’ return to live Creative Courage events to focus on the state of the nation

Olly Sowden, Managing Director at McCann Leeds, said: “When we launched in Leeds almost three years ago, we did so under the banner of ‘Creative Courage’, launching an event series which we hoped would support the city’s existing creative talent, help engage young people with creative opportunities, as well as stimulate debate on a number of topics within the creative community.

“While the live event series quickly went online during the pandemic, we’ve been waiting patiently to resume it. The Truth About Britain study gives us a fantastic opportunity to do just that by revealing the findings from a huge piece of work which reviews contemporary experiences of Britishness and highlights the key areas where the British experience is shifting.

“We’re therefore looking forward to a lively discussion where we look at how businesses and brands can navigate today’s Britain.

“We have some fantastic speakers lined up, including Gareth Turner, Head of Marketing at Weetabix, as well as Dr Rodney Collins, SVP and Director of McCann Worldgroup Truth Central who will share the findings from the Truth About Britain report itself.”