Manchester-based PR agency Avant PR has been appointed to promote new fashion brand Bubu.
Avant will work on promoting the new fashion company, which is set to launch this month, to press, influencers and consumers while targeting a millennial and Gen-Z audience.
The agency will also work on a multi-service campaign for the brand. This will include an online media campaign to drive website traffic, sales and brand awareness, paid celebrity and influencer collaborations and cross-brand partnerships.
Founder and CEO of Avant PR, Ellen Kelly, said: “We’re so excited to be working with Bubu. The brand’s approach to design, fit and functionality is a breath of fresh air in the affordable fashion marketplace, and is a message we feel customers are really open to in the current climate. We’re confident that press, influencers and consumers alike will be as excited about Bubu’s launch as we are.”
Avant PR’s client roster includes Nicky Clarke, KinKind, The Cheeky Panda and Dose of Lashes.
