The University of Central Lancashire has released a new cinema advertising campaign as part of its We See YOU creative.
The student recruitment campaign has been produced in collaboration with Cheshire-based Eleven Marketing & Communications.
“Universities tend to place the focus on themselves and why they are the right choice for students, rather than placing the student at the centre of the campaign. We See YOU does the very opposite by focusing on the theme of potential and echoing the University’s commitment to supporting each student in reaching their full potential,” explained Director of Marketing, Heather Ellis.
“The whole concept is about the real-life experience of the individual, including academic growth and the idea that they’ll be supported on their journey by us, whatever they want to achieve.”
