Pretzel Group, the Cheshire-based integrated digital, PR and social media agency, has once again been appointed to manage publicity for this year’s British Sandwich Week.
Taking place from May 22nd – 28th, British Sandwich Week is organised by the British Sandwich & Food to Go Association (BSA) and celebrates the sandwich as well as the economic contribution of the sandwich industry.
The Association represents members including Greggs, Subway and Co-op, which will also all be supported by Pretzel as part of the account win.
“Having worked with Pretzel on previous publicity campaigns, we never thought twice about re-appointing them as our agency for British Sandwich Week 2022,” said Jim Winship, Director of the BSA. “The team is highly professional and brimming with ideas and creativity which translate into proven results.”
Becki Wiper, Co-founder of Pretzel, added: “We’re thrilled to be once again working with the team behind British Sandwich Week. To be given the chance to build on the momentum of last year’s event, is just brilliant.
“We can’t wait to get working on this year’s campaign. We’ll have award-winning sandwiches, unusual sandwiches, famous sandwiches, tips for staying in your food budget and sandwiches fit for a Queen, plus lots of other tasty sarnie-related content.”
