The INKEY List has appointed Northern Artillery to handle all of its digital creative and development.
The Leeds agency will be focusing on its website and has already implemented a redesigned UI (user interface), as well as launching a personalised myINKEY service.
“We’re delighted to work with The INKEY List and be part of their continued success as an innovative, global beauty brand. Especially as their website is a key part of both their D2C strategy and supporting their loyal community,” said Liam Grogan, Director at Northern Artillery.
It will now be further developing the Recipe Builder and personalised offer, including user-submitted content to track skin improvements
“Northern Artillery have been a key partner for us unlocking rapid growth. Liam and his team have and will continue to be pivotal in enabling our market leading digital consumer experiences that have so far elevated us above our competitors!” added Nima Salehi Global Head of Technology at The Inkey List.
Northern Artillery was established by 3 former IMA directors earlier this year.
