Cotton Traders is launching a spring national advertising campaign, as it aims to broaden its appeal and reach a younger audience.
The Style of Your Life creative was devised by Huddersfield’s Sharp.
“The target audience of the SS22 campaign use bright colours to express their mood, injecting joy into their outfits,” said Sharp Creative Director, Richard Sharp.
“It’s effortlessly stylish and mood bosting in a down-to-earth way which embraces our charismatic, real women who love to shop for life. We hope our customer audience loves it as much as we do.”
Cotton Traders will be working with a number of “top-tier” influencers to create a stream of social content.
“Our Autumn campaign was greatly received, driving brand metrics, sales and recruiting a new, younger customer to our online platforms,” explained Shona Jameson, Chief Marketing Officer for Cotton Traders.
“We’re looking to continue reaching a younger audience across multiple channels as well as widening our loyal customer base. Our latest campaign really showcases the element of colour at the heart of the Spring collection, demonstrating that brightening your wardrobe really brightens your mood.”
