Continental Tyres has appointed Mediaworks as it prepares to mark its 150th anniversary.
The Newcastle-based agency has also been briefed to raise brand awareness and promote store visits.
“We’re really excited to be working with Mediaworks on our digital campaign to help raise awareness of our brand and increase sales. The main driver for us was the agency’s expertise and experience, combined with the creativity and innovation of the teams,” said Paul McVeigh, Customer Marketing Manager at Continental Tyres.
The anniversary campaign will include digital and traditional advertising, a new website and supporting marketing materials.
“Continental Tyres is a world-renowned brand. Partnering them for such a prestigious moment in their rich history is a measure of the regard they have for our approach to developing creative, data-driven solutions,” added Brett Jacobson, Mediaworks’ CEO and founder.
Mediaworks has almost 200 staff based in offices in Newcastle, Leeds, Edinburgh, Manchester, London and Dublin.
