American ring announcer, Michael Buffer, is the face of a major new advertising campaign from North West bookmaker, Betfred.
The advert has been created by Zut and is intended to celebrate the return of fans to stadiums and as well as the “euphoria and excitement big game moments create.”
“Michael is the world’s biggest and best-known sporting announcer, who better to choose to star in a campaign that celebrates sport and those special spine-tingling moments it creates,” explained Zut Creative Director Matt Thompson.
“We know how passionate the Betfred team are about sport and the events they support and sponsor. Our creative celebrates their passion and the return of sport at its best.”
