UK CBD brand, Love Hemp has released its first national media campaign, fronted by Anthony Joshua.
Earlier this year, the firm announced that it was opening a new creative hub in Manchester, following the appointment of former JD Sports marketing heavyweights, Stephen White and Steve Horan – who’ve both since left.
“As an investor in the company, I am delighted to help Love Hemp increase awareness of its premium CBD products and the positive impact they have on wellbeing,” stated Joshua.
The £500k 4-week campaign will run on television, video on demand, print and outdoor. It was created by Pynea, with media planning handled by Smart Media.
“This is a huge moment for Love Hemp and our aspirations to become a global brand,” said Tony Calamita, Love Hemp co-founder and CEO.
“We are excited to launch our first mainstream national media campaign and to have our investor and ambassador Anthony Joshua playing a central part in the activity.”
