Manchester-based PR agency Avant PR has been selected to work on media and PR campaigns for three new health and beauty brands.
The agency has been appointed by false lash brand Dose of Lashes, skincare brand L’abu Skin, toothbrush brand Reswirl.
Dose of Lashes, which garnered fame on social media platforms TikTok and Instagram, has tasked the agency with launching the brand to the UK press. The agency will execute a strategic media campaign targeting mainstream consumer and women’s press specifically through the Christmas season.
For new brand L’abu Skin, the agency will handle the brand’s launch, influencer seeding and on-going press office activity to national consumer and beauty trade press.
“Zero waste” toothbrush brand Reswirl has appointed Avant to manage its on-going national media relations alongside celebrity and influencer seeding.
Director and Co-Founder of Avant PR, Ellen Kelly, said: “These client wins are fantastic additions to our roster, and really align well with both our expertise in the health and beauty realms as well as our ethos of working with forward-thinking and sustainable brands. It has been a record-breaking year for the agency in terms of growth, account wins and client retention and we’re really excited about ending 2022 with these amazing brands on board.”
