Marketing Liverpool has revealed the launch of its new Visit Liverpool Christmas 2021 marketing campaign.
The ‘Liverpool. Feels Like Christmas’ campaign has been created in-house by the Marketing Liverpool team in a bid to celebrate the festive period and encourage visitors to the city.
The campaign will be rolled out on TV, video on demand, outdoor and newspaper advertising across the North West and features a video showcasing events set to be held in the city at Christmas.
As part of the European Structural and Investment Funds Growth Programme, the marketing campaign has been supported by the England European Regional Development Fund.
Cllr Harry Doyle, Liverpool City Council Cabinet Member for Culture and Visitor economy said: “Christmas is even more special this year. We can enjoy a real Liverpool Christmas with our family and friends. The marketing campaign is vital in welcoming visitors from across the city region, North West and UK.”
Donna Howitt, Liverpool ONE Place Strategy Director, added: “It’s wonderful that we can celebrate Christmas in the traditional way this year, coming together with family and friends, and Liverpool has so much on offer for everyone. The visitor economy has come together to collectively bring together an unrivalled festive offer where visitors will leave with the fondest memories from a city that offers the warmest welcome in the country!”
