Performance marketing agency Journey Further has been appointed by homeware and gift retailer Portmeirion Group to create its first Christmas video campaign.
The agency, which has offices in Leeds, London and Manchester, secured the brief following a three-way competitive pitch process and will work on creating the Christmas campaign alongside managing media activity for the retailer.
The Christmas campaign will feature a series of short content films directed by Adam Riozzi.
It will also work on transforming the Portmeirion Group’s ecommerce offering with an integrated acquisition strategy across social, SEO, paid search and influencer marketing.
Jack Dinmore, Head of Digital at Portmeirion Group, said: “Journey Further really impressed us in the pitch process as they clearly understood our business needs and challenges, and their ways of working really aligned with ours. We can’t wait to see the end result of the Christmas campaign and what else they can deliver for us.”
Ben Ducker, Executive Creative Director at Journey Further, added: “The challenge of working with a group of distinct brands was to find an overarching positioning that would provide consistency of messaging while still providing the creative flexibility for the brands to showcase their unique tone.
“It’s always a pleasure to work with like-minded clients who share the same ambition and excitement for the work as we do and Portmeirion is no exception. We look forward to developing more campaigns for the group next year.”
