Marketing agency BIG Partnership has been appointed by Crown Paints to oversee its trade PR and social media.
The agency secured the brief following a competitive three-way pitch and will help the Darwen-based painting and coatings brand to grow its brand presence and support its trade brands.
The account will be led by BIG’s Manchester team who will work on the brief which also covers a new retail strategy for a series of new and existing Crown Decorating Centres.
Rob McCann, BIG’s Head of Manchester, said: “Crown is a brilliant brand and one the whole team was really excited about working on. It’s a fascinating business with some really exciting ambitions, so we can’t wait to take some of our ideas and make them a reality.
“Our team worked incredibly hard to deliver a great pitch and it’s always nice to see that result in a win.”
Katie McLean, Crown Paints marketing director, added: “As well as a great pitch, the BIG team showed real enthusiasm for working with us and really understood our industry and what we’re trying to achieve.
“We loved that BIG had put so much effort into their research and interpretation of the brief, and clearly went above and beyond to provide a really impressive pitch with some great ideas.”
