London PR agency The PHA Group has announced the launch of a Manchester office and team for its Northern HQ.
The agency plans to use its new Manchester office, situated in Bloc on Marble Street, to allow the agency to explore the northern talent pool whilst offering a second UK base for its employees to work from.
Recruitment of local industry experts has been an integral part of its expansion strategy, including the appointment of Director of Regions, Sarah Lawless. She will support the launch in Manchester, as well as working closely with Joint MDs Shelley Frosdick & Stuart Skinner on future regional and international expansion strategies.
The PHA Group’s Northern HQ will be led by Hannah Craig, who takes on the role of Head of PHA North. Hannah joins PHA from Finn Communications where she led several high-profile brand accounts in the development and execution of strategic and creative PR, influencer, and social media activations. The launch team is completed with Senior Account Manager, Jess MacDonald, who joins from Rule 5.
The Manchester team have worked on a broad mix of corporate and consumer clients between them, including Natwest, Oral-B, Cushelle, Plenty, Neutrogena, and John West.
The team will launch the opening of the Manchester office with a roster of clients including Bonnet Electric, Hometree, Elevate, and Open ECX.
Joint group managing directors, Stuart Skinner and Shelley Frosdick, said: “The opening of our Manchester office is a major milestone for PHA. It is the realisation of many months and years of planning and reflects our passionate belief in the northern economy and our excitement at the prospect of working with more brilliant brands, businesses and individuals based in the North.
“By bringing in local experts to lead expansion in the regions, we are making a long-term investment in growth and expect key account work to run across London and Manchester, so clients see all the benefits of increased coverage combined with our existing credentials and 16-year track record.”
Director of Regions, Sarah Lawless, said: “Manchester is a place I’ve always been proud to call home and it’s been fantastic to see the city experience such a boom over the last decade. Now is the perfect time to introduce PHA to the region, as the agency offers something completely different for the Manchester market.
“We are excited to grow The PHA Group network and continue to provide the award-winning service we have become known for over the last 16 years.”
Head of PHA North, Hannah Craig, added: “Having always been passionate about the talent, culture and thriving business opportunities available in the North, it’s very exciting to now be able to pair that with the expertise and tenacity that The PHA Group is known for. As Manchester continues to thrive, the opportunity across the region is undeniable and we take great pride in being part of that growth as we begin to execute our exciting plans for PHA in the North.”
