Manchester’s new 23,500 capacity arena, Co-op Live, has appointed Dept and Music to create its new website and promotional film.
Dept has completed the first phase of the venue’s new “experiential” website, which will host interactive content, which can be personalised, to appeal to fans.
The next stage will be to add media, career pages, browsing, event filters and ticketing.
“Dept is excited to create a unique website for Co-op Live and digitally introduce the UK’s largest indoor arena to the world. Through uniting creativity, technology and data, our plan is to echo the arena’s dedication to delivering world-leading experiences within its digital space,” said Brian Robinson, UK Managing Director at Dept.
“Co-op Live website is going to take entertainment venue websites to the next level; evolving from the traditional schedule of upcoming events into an exploratory platform, enticing content consumption in new and unexpected ways.”
Online, fans will be able to navigate live events, with the website dynamically switching to help the user journey. Personalisation assets will enable the site to switch from “ticket buying” to “event day” content, such as travel planning and food and drink choices.
Music has produced video and social edits, including a poem entitled, The Ultimate Gig, which is from Mancunian poet and broadcaster ARGH KiD (aka David Scott).
