Integrated agency The Bigger Boat is set to launch a duo of websites for Visit Calderdale in the interests of promoting visits to the area for work and leisure.
The tourism service for the West Yorkshire borough appointed Mirfield-based The Bigger Boat to promote the region to both potential visitors as well as film producers through the redesign of its existing website and the launch of FilmCalderdale.com.
Having been the home of filming for a number of award-winning shows including Gentleman Jack, Happy Valley and Last Tango in Halifax, Calderdale was interested in capitalising on this increased interest.
The Bigger Boat enhanced VisitCalderdale.com’s site design and layout, making it mobile-first, and added interactive functionality including an online chat option and shop. It has also been required to build a site for Film Calderdale, including a new visual identity including logo and colour scheme.
The redesigned VisitCalderdale.com is anticipated to launch in early August, while work on Film Calderdale is yet to be completed.
Peter Vardy, events and licensing officer at Visit Calderdale, said: “There’s no question it’s been difficult for the industry recently, so we’ve had to be innovative in how we can provide a more engaging, digital experience for individuals – and each of our websites now do exactly that.
“The two creative briefs were handled so efficiently by The Bigger Boat, and we’re proud of the final outcomes that target two separate audiences beautifully. We truly hope visitors like them too and can’t wait to welcome both them and film crews to enjoy the beautiful borough of Calderdale.”
Joe Vickers, Account Manager at The Bigger Boat, added: “This was a really exciting project to design and manage from start to finish. By focusing on improving the user’s digital experience, we’ve been able to provide a greater level of accessibility and more functionality, to keep customers engaged for longer online.
“Visit Calderdale has always been a pleasure to work with – right from when we were brought in to design the organisation’s first ever website around seven years ago. It’s a strong Yorkshire partnership that is hopefully helping to put Calderdale firmly on the UK map and also welcome more international interest.”
