SPRING Production shares insights on unlocking operational efficiencies in marketing production

When considering these marketing functions, it’s common for brands to use only the strategic and tactical tiers. They take their lead agency’s creative and pass it over to their local teams for production and implementation but without tightly controlled centralised work flows and processes, it can sometimes create unforeseen challenges.

Communication can suffer and this impacts transparency and quality of the output and puts a strain on internal teams and as a result, brands can lose control – of their budgets, their corporate identity, and their supply chains.

Engaging a dedicated pure play marketing production partner can help mitigate these challenges. Here are four ways a decoupled production model can help brands regain control of their marketing production.

1. Centralising production saves money

Marketing execution partners function only at the operational and production level, which allows brands to centralise the way they work, helping to achieve transparency across costs and budgets.

Production tasks are often commoditised, which gives brands clear, standardised prices for all work they wish to carry out, so there is no confusion over where money is being spent. Brands can focus their budgets and reduce their production spend, leading to increased savings or more money for investment elsewhere in the marketing cycle.

2. Complete control

Dedicated production agencies are set up to create collaborative partnerships with their clients. They analyse existing practices, identify inefficiencies, and work to optimise them with precision processes.

From briefing procedures and asset execution to production feedback and content management, they seek to transform wasted hours into genuine time and cost savings from the start.

What’s more, marketing execution partners enable brands to gain clear insights into how their departments are using assets and budgets. They can reduce wastage and asset replication and provide access to transparent costings, detailed production insights and simplified localisation processes; all of which increases brands’ control over efficiency, effectiveness, and productivity.

3. Beyond creative production

Thanks to their centralised function, marketing execution partners can position themselves as brand gatekeepers, defending their client’s CVIs with exacting quality assurance. Plus, with dedicated client support teams providing a single touchpoint, and the latest digital, design and video production technology at their disposal, they can take care of every client need and enhance the technical capabilities of brand marketing departments.

4. Preparing for the future

The last 18 months have made us all realise that global disruptions can significantly unsettle marketing supply chains.

Logistical, financial, and staffing pressures have caused no end of problems and made brands lose confidence in their ability to handle big changes. But working with a marketing execution partner can change this. They have the power to futureproof brand marketing production.

With access to a global network of resources that can be switched on or off, scaled up or down, as their clients’ needs evolve, they help their partners reduce risk and adapt to their most pressing challenges through instant flexibility and agile services.

A decoupled approach can work for you

Working with a dedicated marketing execution partner can sometimes be seen as the preserve of bigger brands – the ones serviced by large holding groups – but that isn’t the case.

Smaller or growing brands can also gain many benefits from this approach and ensure future growth is seamless. Whatever your needs, whether it’s turning your entire product range into CGI models for ecommerce, rolling out new packaging artwork across a new product range, or adapting your assets for launch in a new channel or market, a decoupled production model could help you stay competitive.

If you think your brand could benefit from a decoupled marketing production model, get in touch with SPRING Production. Email info@spring-production.com or visit www.spring-production.com.