Manchester creative technology agency Modern English has revealed its latest collaboration with Sony Music on behalf of Grammy Award winning singer-songwriter Alicia Keys.
The new, bespoke website marks the 20th anniversary of the artist’s debut album Songs in A Minor.
The website will invite fans to write letters about their memories of the album, and fans can interaction with user-generated content, including by posting photos which will be uploaded to the website in the style of polaroids across the globe.
The project is the latest in a string of work on behalf of chart-topping artists for Modern English, which has previously created bespoke website for the likes of Foo Fighters, Queens of the Stone Age, and built chat-bots for artists Britney Spears and Dua Lipa.