Manchester based digital product studio Code Computerlove has delivered an app for online organic grocery business Abel & Cole.
Following an increase in customers during the pandemic, the retailer’s internal team worked in partnership with Code, which is headquartered in the Northern Quarter, to develop the app.
Hannah Shipton, Managing Director at Abel & Cole, said: “We have an extremely loyal customer base and prior to Covid we had begun to look at how we could make shopping with us easier and quicker.
“The app complements our easy website ordering process, making it simple for customers to manage their subscriptions and add to their orders from both interfaces.
Rob Jones from Code Computerlove added: “Abel & Cole has a team of talented analysts within the business and by working hand in hand with them we have been able to redefine how we analyse and measure ‘customer value’ and introduce value-led features to the product we’re creating for them.
“Data-led insight continues to inform our product roadmap for both the website and app, ensuring our iterations achieve the targets we’re setting.”
