Manchester media agency Love Sugar Science has worked with Blink Cat Food on the launch of its TV ad campaign.
The agency supported the brand to make the move to television advertising, which will be delivered with Sky Media, using their Performance Solutions product.
Blink, which already works with physical retailers such as Waitrose, Tesco and Pets At Home, hopes to grow its subscription sales, established using social media.
Love Sugar Science worked with Manchester and Birmingham based Koala Productions to create the TV spot that will run across Sky channels from this week.
Speaking about the partnership Ben, Founder at Blink Cat Food, said: “The approach that the teams across Love Sugar Science, Koala and Sky have crafted for us demonstrates an intelligent approach to TV grounded in data as we try to help more cats feed and feel better”
Love Sugar Science Co-Founder Jessica Scott added: “Helping entrepreneurial growth hungry businesses to take their first steps into TV is an important part of what we do in the team and Blink will be the first of many brands taking that journey in the coming weeks. The teams at Koala and Sky Media have also been instrumental in making this happen and we are all excited to deliver this campaign.”
