Macclesfield’s Sigma has rebranded as Nexer Digital as part of major changes by its Swedish parent group.
The Sigma Group said that it was splitting its operations to “increase the customer value with new services and markets.”
Nexer will be its new growth company, working within digitalisation, AI, IT and R&D. Headquartered in Gothenburg, it employs 1500 staff across 9 countries, including Macclesfield in the UK.
“To meet our customers’ demand for a strategic partner with world leading know-how and long experience of digitalisation, we are now creating Nexer. Transforming Sigma IT into Nexer with great speed gives energy to the whole organisation. Our continued journey will be very exciting; it’s not every day you get to transform a large Swedish company like this,” said Lars Kry, CEO of Nexer.
Its Macclesfield operation will be renamed as Nexer Digital specialising in human-centred design and development, with a focus on digital inclusion and social impact.
There are no changes in ownership or legal structure.