Quorn has revealed its new website based around its “Helping The Planet One Bite at a Time” campaign.
It has been created by long-term agency partner, Manchester-based Anything.
“The Quorn 2021 rebrand is not just a visual refresh, but an effort to kick-start a movement towards eating food that will help the planet, one bite at a time. For us, it was really important that Quorn’s ambitious messaging and new look characterises the refreshed website,” explained Anything Account Director, Jonny Wilcox.
“The website design echoes the modern look and feel of the new brand utilising the distinctive colour palette, punchy messaging and mouth-watering lifestyle photography to truly showcase Quorn’s personality online.”
Wilcox added that the site featured “intuitive navigation, clear signposting and interactive elements.”
Anything has worked with Quorn since 2016.
“The Quorn website rebrand is vibrant, bold and has our great purpose at its heart, really bringing home our mission to get more and more people into healthy, delicious food that’s also great for our planet,” added Quorn’s Global Digital Manager, Lindsay Winstanley.
“It was imperative that this was translated across digital and Anything has done a really great job of showing off the new brand tone of voice, whilst still providing an excellent user experience for users old and new. For Anything, speed has always been a top priority across all the Quorn websites and the new Quorn website is no exception.”
