One Day has been appointed to lead a national digital strategy for the Australian pharmaceutical brand Itchy Baby Co after a competitive pitch.
The Manchester-based agency will lead all creative, advertising and digital media throughout 2021.
Natural health brand Itchy Baby Co will bring to the UK market an array of natural products for infant eczema, free of any added chemicals or synthetic fragrances.
Ricardo Seixas, One Day’s founder and managing director, said: “We love this brand and everything it represents! A big and important shift happening across consumer goods is a transition to chemical and animal testing free products, and we are thrilled to partner up with Itchy Baby Co in this UK launch making their great products accessible to the general public.”
Joe Dale, General Manager at Itchy Baby Co, added: “We needed a digital agency that rocks the pants off it in the social and digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that agency.”
