A former Social Chain employee has launched her own agency focusing on the fashion, beauty and lifestyle industries.
Amy-Alice Miller worked for Propaganda and Umpf for accounts including Ralph Lauren and PrettyLittleThing before joining Social Chain, where she was Senior Fashion Manager.
She has now launched iamPR which will offer brand strategy, traditional press office activity and social and influencer PR.
She said: “I’ve had an incredible six years working on globally recognised brands and I still pinch myself at some of the projects I’ve been part of.
“However, I’ve noticed a huge gap in the market for brands who simply can’t afford the fees of large scale agencies or are confused as to where to begin with their Social and PR strategy.
“I want that to change – every brand has their story to share, particularly those in the start-up and SME space. I want to show that iamPR can accomplish game changing work from one small team to another.”
