Specialist footwear brand, Hotter Shoes, has hired Future to handle its corporate PR account.
The Skelmersdale firm has enlisted PR support as it seeks to counter the downturn on the high street and transform itself into a digital-first retailer.
“Hotter has a brilliant brand history and with over four million global customers, has the depth and knowledge to be a proud ambassador of British – and North West – business,” stated Nina Sawetz, MD at Future.
“We look forward to supporting Hotter through the next phase of its growth, maximising interest in the company and its future direction.”
Hotter employs 500 people at its Lancashire headquarters.
