German beer brand, Warsteiner, has brought in Forever to manage its social operations in the UK.
Manchester’s Forever will be working across Instagram, Facebook and Twitter to grow its audience and increase brand awareness.
“The world beer market is growing and only gaining in popularity, so it’s an exciting time for us to raise the awareness of such a fantastic product here in the UK,” said Jonathon Tahanha, Account Director at Forever.
“Warsteiner is among the best known beer brands in Germany, so we want to harness some of that success and bring it to the attention of a UK audience.”
Forever will begin by focusing on its ‘Serious About Beer’ campaign.
“We really like the approach by Forever, especially how they proposed to bring our brand plans to life through the various social channels,” added Grace Neal, Warsteiner Brand Manager UK.
“We’ve seen what they can do with the other brands they’ve worked with and they have extensive experience in the food and beverage market.”
Forever has also been appointed by Sock Shop’s sister subscription firm, The Sock Butler, to handle its social media and influencer strategy.
