Reputation management agency, Definition, has acquired fellow Leeds-based agency, Words & Pictures for an undisclosed sum.
Definition stated that the move would create “a new force in ‘inside and out’ communication delivery.”
Words&Pictures is an internal communications and employee experience agency, working with clients including Britvic, National Grid and intu.
The acquisition will see agency founder, Tony Layton, join Definition as a non-executive director and Vice Chairman of the Definition Agency Group – alongside W&P Managing Director, Andy Holt.
“Both agencies are clearly major players in our respective areas of expertise. But bringing W&P and Definition together now offers significant benefits, both for clients and for our wider team,” said Holt.
“This ‘one team’ approach will streamline communications for clients and add value. For our wider team the move offers career development opportunities and gives us strength in numbers during challenging times.”
This marks a second acquisition for the reputation management agency, which bought Limelight in 2018. This saw it extend its presence in London and add a Dubai office.
Last year, the agency, which recently moved its Northern office to Leeds, said its global turnover was £2.6m.
“We have an ambitious growth strategy for Definition which is centred on identifying and leveraging complementary service lines that add significant value to our clients and our business,” said Nigel Howes, Chairman of Definition Agency Group.
“We were not only attracted by the fantastic pedigree of W&P but the people within the business who share our passion for delivering services that are not only valued by our clients but highly rewarding for our people. We now look forward to making our combined aspirations a reality.”
Funding for the acquisition was provided by business loan firm, ThinCats.
“If ever there was a need for companies to take a fresh look at how they engage with their internal and external audiences to grow belief, reputation, and profile, it’s now,” added Louise Vaughan, Managing Director of Definition.
“In today’s rapidly changing world our clients will benefit from clear, consistent, joined up communications delivered inside and outside their organisation. Communication designed to give clarity in an unclear world, directly supporting leadership and business goals.”
