Shadi Halliwell, the former Chief Marketing Officer at Three has joined Connexin’s board.
Her arrival follows an £80m Series B investment in the Hull-based smart city group by Whitehelm Capital.
“I’m delighted to be joining Connexin, a company that is championing the delivery of connected cities throughout the UK. I am looking forward to working with the very talented team at this pivotal time in the company’s history,” she said.
Halliwell joined Three in 2017, leading its sponsorship of Chelsea FC and also delivering its 5G marketing campaign. She left earlier this year, following a restructure.
Prior to Three, she was Group Marketing and Creative Director at Harvey Nichols, and before that she spent 23 years at O2.
During her time there she held a number of senior roles, including Head of Brand in the UK. This saw her relaunch the Millennium Dome as the O2 Arena.
“I’m delighted to welcome Shadi in to the Connexin family. Shadi embodies the Connexin culture and not only thinks differently but brings with her a wealth of experience which will fuel us in our mission to enrich people’s lives through sustainable innovation,” added Furqan Alamgir, Founder & CEO at Connexin.
“The pandemic has highlighted the critical role digital infrastructure and data play in our lives. This appointment adds significant firepower to our team and demonstrates our commitment to invest in and support communities in their journey to embrace technology.”
