McCann Manchester, Hatch and Goodform have been appointed to promote the Rugby League World Cup 2021 (RLWC2021).
The first campaign, Squads Assemble, created by McCann Manchester, launches today to coincide with the opening of the public ticket ballot on October 23rd.
It will be promoted across high-profile 30 second TV spots, VOD, radio, digital media, social, PR and CRM.
Karen Buchanan, CEO at McCann Manchester said: “We’ve collaborated with our McCann Worldgroup agencies in the North including CRAFT and Momentum to deliver a truly integrated campaign.
“Squads Assemble aims to connect with a new broader audience for RLWC 2021 to galvanise support for what will be a truly exciting and unmissable sporting experience in the UK next year.”
Watch the Squads Assemble campaign here: